Question:
Why would a
firm employ guerilla web marketing?
a.
It is
guaranteed to work
b.
It allows
greater flexibility
c.
It gives the firm more control over its marketing budget.
d.
It is
unconventional and can often leave a lasting impression on potential customers
Answer: It gives the firm more control over
its marketing budget.
Question:
Why is
affiliate marketing a favorable from of marketing?
a.
It is
inexpensive.
b.
Nothing is paid
unless there is a sale resulting from the affiliate’s efforts.
c.
It guarantees increased sales
d.
It is complex
so not many people utilize it
Answer: It guarantees increased sales
Question:
What is meant
by “niche marketing”?
a.
Targeting a broad based group of people
b.
Targeting a
very specific demographic
c.
Advertising on
the television
d.
Advertising
only online
Answer: Targeting a broad based group of
people
Question:
How can a
podcast be used to drive customers to a website?
a.
By only hosting
the podcast on the website
b.
By giving
information on the podcast which gives the listener the desire to learn more,
and directing them to the website for information
c.
By making the
podcast a premium one which costs money
d.
By telling the listeners that they need your product
Answer: By telling the listeners that they
need your product.
Question:
What is “cost
per customer acquisition”?
a.
The amount a company pays a customer to try their product
b.
The average
cost of marketing spent per new customer
c.
The cost of
marketing staff
d.
The cost to
beat competitors
Answer: The amount a company pays a customer
to try their product
Question:
How can
supplemental materials be delivered to the podcast listener?
a.
Embedded into
the audio file
b.
Files can be
made available for download along with the link to the podcast
c.
The listener has to go to a special site only during the
podcast
d.
The listener
must pay for any additional materials
Answer: The listener has to go to a special
site only during the podcast
Question:
What is a
“value proposition”?
a.
The pricing of the product
b.
The same as a
business plan
c.
A statement as
to how the company will make more money
d.
A statement as
to how the company adds value for customers
Answer: The
pricing of the product
Question:
How important
is content on a site when optimizing it?
a.
Not important at
all does not factor in
b.
Mildly
important to keep customers happy
c.
It is the only thing which creates a higher ranking in
search engines
d.
Very important
new content especially
Answer: It is the only thing which creates a
higher ranking in search engines
Question:
Which of the
following would not be effective in headline writing?
a.
Using words
that draw attention
b.
Using words
that people may search for
c.
Using small words which take up space and do not add
value
d.
Using words
such as “new, exciting, special offer”
Answer: Using small words which take up space
and do not add value
Question:
What should a
company do once it achieves its search engine ranking goals?
a.
Stop promoting
site
b.
Constantly
monitor and improve their site in order to maintain their ranking
c.
Revise the site
once in awhile
d.
Sell
advertising on their site
Answer: Sell advertising on their site
Question:
Why would a
company possibly want to spend more on PPC early on?
a.
It costs less
early on
b.
To drive traffic to their site and increase awareness
c.
To let the
competition know they are serious
d.
To sell more
products
Answer: To drive traffic to their site and
increase awareness
Question:
What is meant
by “white hat”?
a.
When markets show up for work wearing white hats
b.
Dishonest
techniques for gaining higher ranking
c.
Ethical and
honest methods of increasing page ranking
d.
Soft ware use
to increase ranking
Answer: When
markets show up for work wearing white hats
Question:
Why are
purchased email lists typically ineffective?
a.
They are too
expensive
b.
They distribute
an email to far more people than the company has in its contacts
c.
They make up fake emails to sell
d.
They are not
targeted at customers specific to your company and have high bounce rates
Answer: They make up fake emails to sell
Question:
Why has web
marketing become a popular form of marketing?
a.
It is much
cheaper than other forms and often more effective
b.
Television
advertising is being offered less
c.
It is easier
than traditional marketing
d.
It has been heavily advertised
Answer: It has
been heavily advertised
Question:
What is one
unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
b.
It brings additional traffic to a site
c. Affiliate will use unethical techniques
to drive customers in hopes of earning a commission
d. It is only paid for based on successful
selling
Answer: It
brings additional traffic to a site
Question:
Why would a
company hire internet marketing specialists if marketing is relatively easy to
do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d.
Hired experts can drive the best results of campaigns and
help guide the company in its marketing
Answer: Hired
expert can drive the best results of campaigns and help guide the company in
its marketing
Question:
Which 3
industries are the largest users of affiliate marketing?
a. Prescription drugs, electronics, child
products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers
, construction
Answer:
Computer equipment, auto manufacturers, construction
Question:
What is A/B
testing?
a. Testing 2 products to see which is
safer
b.
Using 2 versions of an ad measuring results to see which
one is more effective
c. Testing 2 products to see which one
sells more
d. Using 2 versions of an ad to see which
one has less bounce rate
Answer: Using 2
versions of an ad measuring results to see which one is more effective
Question:
What are the
four P’s of marketing?
a. Placement, production, procurement,
procedures
b. Product, price, place, promotion
c. Position, price, production, premature
d. Product, promotion, procedures,
procurement
Answer:
Product, promotion, procedures, procurement
Question:
What is a
secondary reason to actively maintain a company blog, besides giving potential
customers something to read?
a. It keeps the marketing staff busy in
down times
b.
It impresses clients
c. A well maintained blog will help
increase page rank with search engines
d. It makes the company seem larger than
it is
Answer: It
impresses clients
Question:
What is the
purpose of a traditional press release?
a. Is acts as a direct marketing sales
tool
b. It can be mailed out to potential
clients
c. It announces company information to a
widely dispersed group of people
d.
It target markets to internet users
Answer: It
target markets to internet users
Question:
What is the
purpose of sending a monthly newsletter?
a. It creates work for employees at the
company
b. It builds branding creates awareness
and connection with potential clients
c.
It gives people a chance to opt out of ever talking to
your company again
d. Required by law
Answer: It
gives people a chance to opt out of ever talking to your company agin
Question:
What is meant
by “guerilla marketing”?
a.
Using resources such as time, energy and imagination
rather than money to market
b. Using advertising spots which utilize
gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Answer: Using
resources such as time, energy and imagination rather than money to market
Question:
What is an
auto-responder?
a. A person who replaces to all emails for
the company
b. An automatic email message sent to
someone who takes an action such as submitting a form on a company website
c.
A method of direction communication with clients
d. An email relay system
Answer: A
method of direction communication with clients
Question:
Why is it
important to fine tune the timing of the ad and keywords used?
a. It costs less in later hours
b. To be sure to spend more money on
marketing
c. Required by law
d.
To carefully target the customer base desired, not
wasting impressions and clicks
Answer: To
carefully target the customer base desired, not wasting impressions and clicks
Question:
What is the
“active voice” style of writing ads?
a. Using “you” and not “I” or “we”-
directing wording towards the customer
b. Writing in the first person
c.
Writing in the third person
d. Speaking omnisciently
Answer: Writing
in the third person
Question:
What is a
double opt in process?
a. Someone must email the firm twice to
get on a list
b.
Someone must ask to be on your email list, and then
verify by clicking a link they want to be on it
c. Someone must email the firm twice to
get off an email list
d. Someone has to send an email confirming
an online purchase
Answer: someone
must ask to be on your email list, and then verify by clicking a link they want
to be on it
Question:
How do
listeners decide what is a worthwhile podcast to continually listen to?
a. High quality audio and high quality
content
b. If it’s funny
c. Broad based podcasts with no general
direction
d.
Having several hosts and a myriad of topics
Answer: Having
several hosts and a myriad of topics
Question:
Why is the
subject line of any email campaign important?
a. It gives the person an opportunity to
delete the email before reading it
b.
It is all the receiver sees besides the email address
until they open the email
c. It let the receiver know they are about
to be sold something
Answer: It is
all the receiver sees besides the email address until open the email
Question:
How is the
“open rate” important?
a. It tells the company how many people
clicked on the links in the email
b.
It lets the company know how many people bought a product
c. It is the number of people who received
the mail
d. It is the number of people who actually
opened the email sent to them, giving the company insight in to how effective
the email marketing campaign was
Answer: it lets
the company know how many people bought a product
Question:
Why are
affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in
the world
c. The affiliate only drives traffic, they
do not necessarily convert them to sales
d.
The affiliates have limited availability
Answer: The affiliates
have limited availability
Question:
How is the
pricing model of a click determined?
a. Standardized rate for the ad
b.
Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term the more
a customer will have to pay to use that term in his/her target keywords list
Answer: Google
sets the price worldwide
Question:
What is the
formula for calculating cost per customer acquisition?
a. Marketing spent on television divided
by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all
customers ever
d.
Total marketing budget for a specific period divided by
the number of new customers for that same period
Answer: Total
marketing budget for a specific period divided by the number of new customers
for that same period
Question:
How much a
company pay for the given example: Ad displays 20 times, 2 users click the ad,
cost per click is 5 cents.
a. 90 cents
b.
10 cents
c. 20 cents
d. 1 cents
Answer: 10
cents
Question:
What is “cost
per action”?
a.
Same as pay per click
b. A payment agreement where a specific
action creates a payable event for the affiliate such as a click a purchase a
number of page views
c. A payment agreement where costs change
depending on volume
d. The product cost
Answer: Same as
pay per click
Question:
What is an
“impression”?
a. When a person buys a product from a
site
b.
When your ad is displayed on a page online, not
necessarily clicked on
c. When an ad is clicked on when an ad on
d. When an ad makes an impression on a
client
Answer: When
your ad is displayed on a page online, not necessarily clicked on
Question:
Which of the
following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
c.
Quantity of links from other highly ranked pages to your
site
d. No contact information
Answer:
Quantity of links from other highly ranked pages to your site
Question:
What is meant
by “web 2.0”?
a. The resurgence of internet companies
with more interactive focus, such as blogging and social networking
b. Any website which has survived the dot
com bust
c. Sites made using new technology
d.
Internet companies who focus on retail sales
Answer:
Internet companies who focus on retail sales
Question:
What is
affiliate marketing?
a. Same as guerilla marketing
b. Selling ad space on your site
c.
When a 3rd party helps market your business,
and in turn your pay them a commission based on sales as a result of their
efforts
d. Pay per click marketing
Answer: When a
3rd party helps market your business, and in turn your pay them a
commission based on sales as a result of their efforts
Question:
Which of the
following are podcasts least likely to target?
a.
Sales
b. Branding
c. Customer loyalty
d. Customer delivery
Answer: Sales
উইন্ডোজ ৮ সম্পর্কে জানাচ্ছেন মাইক্রোসফটের প্রধান নির্বাহী কর্মকর্তা স্টিভ বালমার
ট্যাবলেটের বাজার ধরার চেষ্টা করবে উইন্ডোঅনেক জল্পনা-কল্পনা আর বহু মাস ধরে উন্নয়ন পর্যবেক্ষণের পর গত সপ্তাহে আনুষ্ঠানিকভাবে বাজারে এসেছে মাইক্রোসফটের অপারেটিং সিস্টেম উইন্ডোজের নতুন সংস্করণ উইন্ডোজ ৮। অ্যাপল ও গুগলের কাছে হারানো বাজার ও সুনাম পুনরুদ্ধারের লক্ষ্য নিয়ে শীর্ষ সফটওয়্যার নির্মাতা মাইক্রোসফট করপোরেশন নিয়ে এসেছে এই অপারেটিং সিস্টেম। সেই সঙ্গে অ্যাপলের জনপ্রিয় ট্যাবলেট কম্পিউটার আইপ্যাডের সঙ্গে প্রতিদ্বন্দ্বিতায় নামতে একই দিনে উইন্ডোজ ৮-এ চলা ট্যাবলেট কম্পিউটার ‘সারফেস ট্যাব’ বাজারে ছেড়েছে মাইক্রোসফট।উইন্ডোজ ৮ উদ্বোধন করেন মাইক্রোসফটের উইন্ডোজ বিভাগের প্রধান স্টিভেন সিনোফস্কি। তাঁর মতে এটি হচ্ছে এযাবৎকালের সেরা উইন্ডোজ।
